WhiteWall names four photographers as ambassadors

German pro lab WhiteWall named four professional photographers as brand ambassadors.

Recently, WhiteWall launched the Masterprint – fine-art prints seamlessly printed and laminated under gallery acrylic glass – through a digital showroom. German art and advertising photographer​ Erik Chmil​, who is involved in the ambassador program, exclusively supplied a small selection of his pictures for this digital showroom. Masterprint is available up to 500 x 240 centimeters sizes. The four ambassadors will demonstrate how WhiteWall products are used in their area of work.

Lorenz Holder​, also from Germany, was a snowboarding professional before his career as a photographer and specializes in fine art action sports photography. A selection of his action-packed photographs will be featured at the Photo PopUp Fair, the trade show for contemporary photography at Stilwerk Düsseldorf taking place now through Nov. 15, which is sponsored by WhiteWall.

Luke Stackpoole​,​ ​the English photographer popularized through social media, showcases atmospheric landscape photos on his well-followed Instagram channel, among other places. He will also be contributing exciting perspectives to the program and promoting a modern form of photography in the social media era.

From Australia, former painter ​Suxing Zhang ​concentrates on artistic and conceptual portraits, which he describes as impressionistic surrealism.

“We are really proud to be starting with such a top-class lineup of professional photographers,” says Alexander Nieswandt, founder and managing director of WhiteWall. “Photography fans and professionals can look forward to the intensive insights into the world of photography that our new program will offer.”

The Ambassador Program will include more activations throughout 2021, like expert talks in WhiteWall shops and other locations, which will give customers the opportunity to engage with the professional photographers and product experts behind the WhiteWall brand on a personal level.

Interested professional photographers can apply for the new WhiteWall Ambassador Program here: ​whitewall.com/ambassadors